You already know exactly what to do.
You've got the strategy dialled in.
You've done the all the courses.
You understand the next steps.
But something keeps pulling you back to the same patterns.
Does this sound familiar?
• Hovering over send when it's time to post the invoice.
• Doomscrolling Instagram instead of calling the next prospect.
• Tweaking your bio for the third time instead of posting your offer.
You might be thinking ‘What wrong with me?’
But the hard truth is you are playing your part perfectly.
You were conditioned to tell a story about life, about the world and your place in it.
Until that story is changed you will forever be confined to your role in it.
Who’s Writing Your Story
You may think your life and business are a just series linear circumstances but they aren’t.
Beneath the surface your subconscious mind shapes everything based on the story you hold as true, the identity you've adopted:
• how you think
• how you feel
• what you act on
• what you ignore
• what you believe is possible
It is quite literally creating both the ceiling and the floor on what you can experience in your reality.
But heres the good news:
Your old story isn't a life sentence.
It isn't fixed or permanent.
It's just a script.
And that script can be changed the moment you become aware of it and commit to telling a new story.
You can think of your Identity as the author of the story.
One identity may life as a battlefield, an uphill struggle where nothing works out and everyone is out to get them.
Another may see life as a game where everything, even the challenges, are there to serve them.
The subconscious is impartial and doens’t care who’s telling the story.
It will listen to either one just as readily and change the filter through which reality is experienced to match.
When you choose a new identity, the story begins to shift automatically to be congruent.
• Your expectations change.
• Your habits change.
• Your interpretation of life changes.
Because the author changed.
The 1 Minute Rewrite
When you feel the old familiar story try this simple exercise to take back the pen and write the next chapter.
Step 1: Spot the pattern
Name the pattern that showed the old story was active:
• Delaying
• Avoiding
• overthinking
• Self Doubt
Step 2: Choose your next chapter identity
One short present tense sentence.
• “I finish what I start.”
• “I lead my day.”
• “I act cleanly and quickly.”
Keep it clean and powerful.
Step 3: Close the loop immediatly
Take one tiny undeniable binary action that reinforces the new identity:
• Send the message
• Post the content
• Make the call
This single action signals loud and clear: “I am the author of my story now.”
Why This Matters
Most entrepreneurs will never reach the next chapter of their story because they keep dragging the old character with them.
They think they justneed more discipline, more clarity or more strategy.
But these are just symptoms of deeper identity misalignment. Once this is resolved, the action flows.
This is the difference between living by default and living by design.
This is what I call internal authorship. Identity-led success.
Ready to make this your daily practice?
Inside Unshakeable Entrepreneurs, we don't just talk about changing the story, we practice it in real time.
• Daily calibrations.
• Weekly masterminds.
• Unshakeable standards.
This is where you lock in the new chapter and stop dragging the old one into every decision.
Join the free community here. Unshakeable Entrepreneurs
Final Words
Your old character has served its purpose.
It has brought you to this moment.
You get write the next chapter.
Stay Unshakeable
Will

